Cookies help us deliver our services. By using our services, you agree to our use of cookies. Learn more

Asia Pacific
Performance Polymers

Our proven success : CosyPUR in White Willow

BASF and White Willow revolutionizing the way people sleep 


The White Willow (TWW) partnered with BASF - one of the world’s leading chemical suppliers, bringing German technology to India. BASF has helped TWW manufacture products that comply with environmental standards and enable higher air permeability as well as breathability, elasticity and longevity through the use of its polyurethane flexible foam - CosyPUR®. These qualities help enhance the sleeping experience of customers.

The company has conducted an intensive market study to understand what people need from their mattresses and pillows. The research found that majority of consumers overlooked the negative impact of inappropriate mattresses and pillows have on their back and health over time. Back pain can affect how much sleep one gets. This makes it hard to relax and get comfortable at night, resulting in less overall rest and poorer sleep quality. In the long term, this can exacerbate stiffness or sore muscles.

Steeped in the ethos of innovation and service, TWW continually launches new products and combos designed to provide comforting support to users; latest in the line being the ‘Work From Home’ range of pillows and cushions.

Thanks to CosyPUR by BASF, the “Work from Home” range is great for natural alignment and support for healthy spine movement. It is the perfect choice to get through the workday comfortably and avoid the strains and stresses of working from home.

Click here to find out more about TWW 

Interested to find out how CosyPUR can improve your lives? Fill up the form before for one of our experts to contact you. 

By providing any personal information to us, you are consenting to the data privacy statement below.


Data privacy statement

The data supplied voluntarily by you will be stored and processed by us using IT systems. We will only use your data to reply to your request. We will save your personal data only as long as necessary to answer your question. Your personal data might be passed on to our affiliated companies or third parties, located locally or overseas. If you register for a newsletter, you can unsubscribe at any time. You will find the unsubscribe link at the end of each newsletter you receive. If you have any questions about this statement or if you would like to update or correct your personal data, please contact us at BASF East Asia Regional Headquarters Ltd., 45/F Jardine House, No 1 Connaught Place, Hong Kong, Attention: Corporate Affairs Department.

An error occurred while submitting this form. Error Code: