North America

The Insider's Secret 

to Optimized Designs 

Cellasto® - where creativity meets performance

Automotive

Cellasto® (PU) Provides Solutions to Reduce Noise, Vibration and Harshness (NVH)

Discover new market-ready solutions with Cellasto® components that deliver superior noise, vibration and harshness (NVH) reduction. Engineered for OEMs and tier suppliers worldwide, Cellasto® parts will meet your unique specifications. No design challenge is too great for the team of Cellasto® experts. Your innovations will come to life, and your products will offer smooth, quiet performance that promises high quality.

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What is NVH? 

Noise, vibration and harshness are features of the practical performance of many automotive, industrial and consumer products. NVH translates into how the end-user experiences your product and judges its quality. They know it when they see it, hear it and feel it. Cellasto® reduces NVH effects to help you create value—including quieter experiences and smooth handling for your customers.

Why Innovators choose Cellasto®

For nearly 60 years, innovators worldwide have chosen Cellasto® again and again to meet the ever-advancing pace of technology in industries such as automotive, elevators, home appliances, powertools, heavy equipment, sports and gaming, just to name a few. They rely not only on the extremely versatile material properties of Cellasto®, but also on the know-how and co-creation capabilities of BASF’s engineering team.

Innovators know Cellasto®  is the best choice to achieve NVH reduction. In fact

85%

of today's car manufacturers currently use Cellasto® components.

With BASF’s material selection expertise, you’ll be able to align Cellasto® to your custom specifications.

Creating something truly new and ambitious?

BASF will test your product and help you overcome complex challenges with our technical support and state-of-the-art testing facilities. Discover new joining technologies for multi-material applications that offer light weight and exceptional performance. 

Cellasto® Global Competence 

BASF and the Cellasto® team support your innovations from conception to serial production. Count on BASF as your partner for:

  • Simulation and testing to help you refine your design 
  • Global reach that shortens your development time 
  • New technologies you can leverage for market advantages 
  •  

  • Finished and semi-finished parts that accelerate and simplify your solutions 
  • Efficient supply chain management that ensures maximum value 
  • Commercial support that enhances business development and profitability  

Guaratingueta in Brazil

Der größte Chemiestandort der BASF in Südamerika liegt im brasilianischen Guaratinguetá im Industriezentrum zwischen São Paulo, Minas Gerais und Rio de Janeiro. Hier betreibt die BASF zwölf Produktionsanlagen, in denen über 750 verschiedene Produkte mit einer Gesamtkapazität von 260.000 Tonnen pro Jahr hergestellt werden.      Abdruck honorarfrei. Copyright by BASF.

The major production site of BASF in South America is located in Guaratinguetá, Brazil, in the industrial center between Sao Paulo, Minas Gerais and Rio de Janeiro. In 12 manufacturing plants BASF produces over 750 different products with a total capacity of 260,000 metric tons per year.    Print free of charge. Copyright by BASF.

Manufacturing site 

Start of production in 2013 and the Cellasto production in Brasil started in 1984

Paris in France

Sales office 

Contact: cellasto@basf.com

Lemförde in Germany

Manufacturing site and regional technical center 

Start of production in 1961

Milano in Italy

Sales office 

Contact: cellasto@basf.com

Wyandotte, MI in North America 

Der Standort Wyandotte produziert Polyurethane für Polyurethanschaumstoffe und Kunststoffe. Letztere umfassen auch thermoplastische Polyurethane und Kunststoffkonfektionierungen, die vor allem in der Automobilindustrie sowie bei Haushalts- und Elektrogeräten eingesetzt werden.Das Hauptverwaltungsgebäude am Standort in Wyandotte wurde vor rund 100 Jahren im georgianischen Stil erbaut und ist eine historische Sehenswürdigkeit des US-Bundesstaats Michigan. Es diente als Hauptsitz der Michigan Alkali Chemical, der späteren Wyandotte Chemical Company, die 1969 von der BASF übernommen wurde. Das Gebäude ist schon lange ein Blickfang des „Downriver“-Gebiets von Detroit. Abdruck honorarfrei. Copyright by BASF.

The Wyandotte site produces polyurethanes for polyurethane foams and plastics. The latter category includes thermoplastic polyurethanes and plastic compounding of plastics, whose main applications are in the automotive industry and for household and electrical equipment. The central administration building at the Wyandotte site was built around 100 years ago and is a historical landmark in the US federal state of Michigan. Built in Georgian style, the building served as headquarters for Michigan Alkali Chemical, later renamed Wyandotte Chemical Company, which was acquired by BASF in 1969. The building has long been an eyecatcher in the Detroit downriver area. Print free of charge. Copyright by BASF.

Manufacturing site and regional technical center 

Start of production in 1986

Shanghai in China

Manufacturing site and regional technical center 

Start of production in 2010

Dahej in India 

Manufacturing site 

Start of production in 2014

Yokohama in Japan

Sales office 

Contact: cellasto@basf.com

Seoul in Korea

Sales office 

Contact: cellasto@basf.com

Solutions for NVH

International Team of Automobile Design Engineers Talking and Designing Autonomous Electric Car. Vehicle Platform Chassis Has Wheels, Engines, Battery. Evolution of Clean Renewable Energy Efficiency
Automotive
BASF develops and manufactures Cellasto® components for the automotive industry, its suppliers and aftermarket providers, using the latest technology to meet your specific requirements.
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Industries
BASF will support you in developing application-oriented solutions for a wide variety of products, including elevators, home appliances, powertools, heavy equipment, sports and gaming, and much more.

Properties for Cellasto®

Cellasto® is Everywhere

Automotive Applications

Industry Applications 

Additional Resources 

Explore our knowledgebase of brochures, videos and other resources to expand your engineering insight and spark your creativity. 

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