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South America
Automotive

Great Wall Motors unveils revamped WEY models in collaboration with BASF and fashion designers 

Designs based on BASF’s innovative materials enabled customized solutions and intelligent technology of future mobility 

Great Wall Motors (GWM) has unveiled revamped models of its premium brand WEY, enabled by its collaboration with BASF and designers. Based on BASF’s innovative material solutions, designers Enchi Shen and King Liu explored various design possibilities to materialize the customized solutions and intelligent technology of future mobility envisioned by Great Wall.

“BASF’s advanced, high-performance material solutions provided us with unlimited design possibilities,” said Enchi Shen, a renowned fashion designer.  

Haptex synthetic leather for interior trim

Durability in peel strength, abrasion, hydrolysis, and flexing resistance of synthetic leather made with Haptex enables designers to combine high-performance requirements with desired appearance and touch. It is well suited for interior trim parts, such as instrumental panels, doors, armrests andmid consoles,  and matches all seat or steering wheel cover requirements. Being a polyurethane (PU) solution made without organic solvents, Haptex is also a preferred solution for low odor and low emission synthetic leather and components.

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Infinergy for grille light surface and interior trim

With high elongation at break, high tensile strength, and strong abrasion resistance, Infinergy remains highly elastic and soft over a wide temperature range. Infinergy adds next-level comfort and flexibility for interior trim, such as instrument panels and door panels.  Infinergy is also used for grille surface with an excellent illumination effect, as it allows light to pass through and combines a very high light transmission with low light scattering.

Further, fashion designers' unique crossover design for Great Wall’s WEY brand provided a fresh new look and attention to consumer aesthetics.
“Appealing to the tastes of premium model buyers who prize style and functionality in equal measure, the color and textures of Haptex and Infinergy gave us the design freedom to create a more futuristic and intelligent feel,” added Shen.  

Since 2015, BASF and Great Wall have partnered to develop lightweight and low emission solutions for greater sustainability in the automotive segment. We have also worked closely with fashion designers like Enchi and King in the consumer segment. Bringing the two together helped to enlarge the perspective of how concepts work in practice and use for consumers of premium models. The collaboration demonstrates our materials spur creative ideas in design and manufacture, as well as enable optimization and feasibility for production.
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Desmond Long

Vice President, Business Management Transportation, Performance Materials Asia Pacific, BASF